Who We Are

Luma Jewellery was founded in 2024 in London's Diamond District, Hatton Garden by two lifelong friends, Asher Wiener and Amir Sherabi, who shared a vision for a more accessible and ethical jewellery experience.

Asher, a natural storyteller with a keen eye for design, focused on crafting a brand experience that was both luxurious and accessible. He aimed to demystify the process of choosing a diamond ring, making it an exciting and empowering journey. Whilst Amir, a meticulous perfectionist with a lifelong fascination with gemstones, spearheaded the pursuit of ethically sourced and sustainably produced lab-grown diamonds. He believed that these gems, identical in brilliance and sparkle to their mined counterparts, offered a conscious alternative, allowing customers to express their love without compromising their values.

Together, Asher and Amir recognized that the traditional jewellery industry was outdated, often shrouded in complexity and ambiguity. They were determined to create a brand that embraced modern sensibilities, prioritizing transparency, sustainability, and exceptional craftsmanship.

Luma specializes in lab-grown diamonds, a choice that reflects their commitment to leaving a net-positive footprint on the world. They believe that ethical sourcing and sustainable practices are fundamental to creating a more responsible and equitable future.Luma is a testament to their belief that choosing the perfect piece of jewellery should be an experience filled with joy, meaning, and unwavering trust. They invite you to join their journey, a story that is still being written, one radiant gemstone at a time.